You’re embarrassed to send people to your website because it’s stiff and boring and bland - no matter how many times you re-write it (or ignore it completely because you don't even know where to begin).
And it doesn’t come close to explaining why your ideal customer should choose you over competitors. Even though you know you can serve them better.
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Yep - a business website sure isn't a 'build it and they'll come' type situation.
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If you're feeling stuck for words and like your copy comes nowhere close to conveying what your business is all about..
Or like your custom web design and imagery are left trying to do all the heavy lifting when it comes to sales - as pretty as they are they're never going to convert browsers into customers - we can absolutely change it so that you have a website you love and that pulls its weight.
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KIND WORDS
Ice cream sesame snaps cheesecake apple pie caramels dessert pie sugar plum. Marshmallow topping carrot cake apple pie sweet roll biscuit lollipop jujubes ice cream. Sesame snaps chocolate bar jujubes chocolate bar jelly beans. Wafer bonbon dragée tootsie roll. Jujubes icing chocolate cake cake lollipop.
- Sarah Baker
"Jess helped me write a mission statement and a wonderful document she calls a Brand Voice Guidebook, which contains my Core Values, Brand Words, and so much more.
For someone like me, who is super passionate about my work but struggles to put that into words, her services were a godsend (I'm a movement teacher and I own a regional Pilates studio).
She managed to distil the heart and meaning of my brand, NJOY, into such beautiful words I never could have found. I use them on my website when I'm writing social media posts, and all my staff receive a copy of the Brand Voice Guidebook to help them understand and share the vision of NJOY.
I highly recommend Jess!”
Nicole Casson, Founder of Njoy Pilates
Menu of Services
The Brand Book
The Brand Book captures the foundation of your brand in words. Not only does it help craft your website words (whether your DIY or we work together), it'll be the reference anytime you’re marketing your business.
From briefing designers, contractors or new staff members to writing social media captions and emailing your list, your Brand Book be your go-to, to make writing for your business more flowy and less procrastination-central.
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INCLUDING:
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JB Signature Brand Voice Questionnaire
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60-minute Brand Voice, deep-dive strategy session
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Industry + customer research so that I know your market (and how they speak) inside out
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Your Brand Voice Book, incorporating:
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Our Why + Our How
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Business vision statement
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Core values + How we behave
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Brand Positioning
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Who we serve – target customer persona and voice
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Brand Voice Personality and Tone
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Brand Words– a customised list of words & phrases to prompt you when writing for your business. Ensures consistent tone and messaging no matter what you’re writing
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A collection of themes and topics created just for your business to inspire you when you need to write
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A comprehensive style guide to ensure you’re always writing in your brand voice
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PRICE: From $1990 ex. GST
Comprehensive Website Copywriting Package
Your website could be a visual masterpiece, but without the right words on the page, potential customers aren’t going to hang around long enough to become actual customers.
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You’ve only got 50 milliseconds to hook someone’s attention when they land on your website.
Consistent visual branding, great images and beautiful design – are essential for first impressions. But… it’s your website copy that’ll entice people to stay long enough to understand whether or not your offering is for them.
Confused customers don’t buy. That’s why your website copy needs to succinctly explain what you offer, who you are and how you help your customers.
Without great copy, your digital home isn’t welcoming customers the way you want and need it to. But done well, your website copy can be your business’ best-performing salesperson that works 24/7.
Once you hit that sweet spot with words that are equal parts what you want to say about your business and what your customers want to hear, you’ll get more customers reaching out to you via the contact button or clicking ‘add to cart’.
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INCLUDES:
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JB Signature Brand Voice Questionnaire
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60-minute Brand Voice, deep-dive strategy session
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Industry + customer research so that I know your market (and how they speak) inside out
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The Brand Book
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Up to 5 pages of website SEO-optimised copy
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2 rounds of reviews so that you’re thrilled with your sparkly new website words
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PRICE: From $4,497 ex GST
My sharpened pencil is at the ready... let's make your website one you love.